Blogger | Journalist | Digital Content Creator

My name is Armin Hoyer. I was born in Linz, Austria and then lived in Vienna for 30 years before settling in the district of Kitzbühel, Tyrol. After many years working at international companies, I founded my own marketing and sales consultancy. Eventually, there came a time when I realised that I wasn’t getting as much out of my career, so I decided to start something new.

Ever since I was 16, I have been riding motorbikes. Later, I also ventured into the mountain bike scene, where I competed in races with my team for 5 years, including the prestigious Downhill World Cup. My years with enduro racing began in 2000. In 2007 I participated in the Austrian Cross Country Championships series (ACC) as a member of the X-IT4 Enduro Racing Team, “Just for Fun”. As the name suggests, it was much more about taking part than winning.

After a few years away from motorcycles, I bought myself a naked bike, which I still ride today. In 2016, I discovered my love for motorcycle tours. I started this blog in May 2017 so that I could share my travels. In time, the motorcycle tests and events came, too. My interest in electric vehicles continued to grow. Though I started on two-wheelers, the blog eventually expanded to cars as well.


As ARMIN ON BIKE, I share my motorcycle adventures in Austria and surrounding countries. Beyond that, I test motorcycles, which leads manufacturers to invite me to launch events and also brings me to trade fairs. As an accredited online journalist, I have reported on the MotoGP World Championship several times.

In my role as ARMIN ELECTRIC I cover topics surrounding electromobility. The emphasis is on testing new EVs and charging infrastructure. To accompany the blog, I also post about my activities on social media.

With my company, ARMIN HOYER Communications, I create content, in the form of photos, videos and texts, for the automotive industry. As a freelance automotive journalist and communications expert, I write editorial texts and press releases for my clients; among them are reputable daily newspapers and online media, as well as automotive manufacturers and dealerships.